Norfolk Southern

Brand Campaign

The goal of this brand campaign for Norfolk Southern was to reinforce its position as a leader in freight rail transportation, emphasizing its role in supply chain efficiency, sustainability, and economic impact through the story of their people. The focus for the ads centered around four main pillars: reliability, technology, sustainability and intermodal capabilities beneath the rally cry: Thoroughbreds power more. The campaign highlighted the company’s commitment to innovation, safety, and customer success with exciting and unique visuals that captured attention across channels. The campaign comprised print, digital, social, trade show, and additional applications.