Boehringer Ingelheim

GastroGard® VR Game

GASTROGARD came to us with a challenge: to incorporate the tech-forward element of their brand while celebrating its 25th anniversary milestone. We developed an educational VR game for them which accomplished two things at once: to educate veterinarians and horse owners on the importance of scoping in ulcer detection and to entertain! Debuting at AAEP 2024, Ulcer Spotter was a major hit. The game continues to be utilized by Boehringer Ingelheim sales representatives and other out-of-home opportunities.