Request for Proposal

BASF Agriculture Solutions US

This RFP campaign positioned BASF as the ‘preferred partner’ for agriculture solutions. Tasked with utilizing the brand’s existing strategic approach of ‘The Biggest Job on Earth.’ This solution explored the tension between big and small — exploiting the opportunities found in the space between visually, linguistically, and in practice. This campaign was thoughtfully produced with authenticity and brand championship at the forefront of decision-making.